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Old 6th December 2005, 21:55   #1 (permalink)
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Talking Boom in Turkish delight sales

JTW News

The Boom in Turkish Food Sector


According to Britain's supermarkets, the appearance of Turkish delight in the movie, The Chronicle's of Narnia: The Lion, the Witch and the Wardrobe led a rising demand and the delights in the shelves run short of. Tesco has reported that sales increased by 200 percent because of "Narnia-effect". One of the most popular newspapers The Independent headlined the rise of Turkish delight.




The Independent gave place to the history and the rise of Turkish delight in the news under the title: “The Lion, the Witch & the Turkish Delight”. It was written that, the 27th Sultan of Ottoman Empire Abdulhamid ordered confectioners to find a dessert so, it is claimed, the sweet we know today as Turkish delight was born.

Ali Muhiddin Hadji Bekir, the confectioner created the formula. He heated the water, lemon and sugar, which he then added to a second pan containing flour, water and the tartar. He sprinkled on the rosewater before allowing his mixture to cool. Dusted with powdered sugar and chopped, the dessert was complete. The dessert called as Turkish Delight after years.

According to the news, with the role it plays in part one of Disney's adaptation of CS Lewis's The Chronicle's of Narnia: The Lion, the Witch and the Wardrobe, Turkish delight’s popularity once again soar. The dessert continues to tantalise the popular taste buds for 300 years.

In the movie Snow Queen tempts Edmund who is one of the characters in the film, with Turkish delight and when he eats once the more he wants to eat. Tesco has reported that a 200 percent increase, while Sainsbury is experiencing the same in sales.

The Independent also indicated that Turkish delight first arrived in Europe half a century before Dickens’ novel “Edwin Drood” in which Turkish delight is also used. Turkish delight became Napoleon's favourite sweet and was much admired by Sir Winston Churchill. Pablo Picasso used it as an aide to his concentration.

Last edited by canim; 6th December 2005 at 22:05..
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Old 6th December 2005, 22:19   #2 (permalink)
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Re: Boom in Turkish delight sales

Hi Canim,
I love your articles, I don't know how you find them from internet but you are doing very good job.
I will rate this one also excellent, and you deserved another reputation point.
Thanks for sharing.
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Old 7th December 2005, 12:32   #3 (permalink)
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Re: Boom in Turkish delight sales

Turkish delight is my absolute favourite munchie......
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Old 7th December 2005, 15:00   #4 (permalink)
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Re: Boom in Turkish delight sales

I must agree with VW, Canim you are like a walking Turkish Encyclopedia a real miine of info, Great Stuff, and so is Turkish Delight I like the Stuff with Nuts on, I like a Nut.

Happy Chewing out there make sure you..

Ray
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Old 7th December 2005, 17:19   #5 (permalink)
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Re: Boom in Turkish delight sales

it was my mams favourite treat every xmas..a huge wooden box with lemon, vanilla and rose varieties drenched in icing sugar. Very nostalgic for me.
have you tried the mocha flavoured...yummy
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Old 9th December 2005, 23:06   #6 (permalink)
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Re: Boom in Turkish delight sales

can we fill our suitcases us that are lucky enough to be spending christmas in turkey to replace all the weight of things we are importing for our houses in turkey i wondered if we could make a big profit when we come back as the shops here are said to be running out it puts a different slant on import export

sue
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